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All You Need To Know About Baidu PPC

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  Search marketing (SEO, PPC) is the best way to sell your product or service in China. Let’s take a deep dive into PPC marketing in China. How Digital Marketing works in China Normally, search engine marketing gives 2 channel options: Search engine optimization: search engine optimization ("free") Pay-per-click on Baidu (paid search) Each channel wants to attain the top positions on the search effects pages of SERPs. PPC campaigns are classical advertisements that you can bid on the user's search. For this purpose, you can use pay per click. Then again, search engine optimization involves adjusting the content material to your website (and paintings on back-links, page pace, etc.) and on-line presence to enhance the rank on engines like Google. That's why marketers talk about it as "free" as it most effectively fees the time you make investments, or in case you lease an SEO employer for China, you want to pay their price. Apart from that, SEO creates no add