All You Need To Know About Baidu PPC

 Search marketing (SEO, PPC) is the best way to sell your product or service in China. Let’s take a deep dive into PPC marketing in China.

How Digital Marketing works in China


Normally, search engine marketing gives 2 channel options:

  • Search engine optimization: search engine optimization ("free")
  • Pay-per-click on Baidu (paid search)


Each channel wants to attain the top positions on the search effects pages of SERPs. PPC campaigns are classical advertisements that you can bid on the user's search. For this purpose, you can use pay per click.


Then again, search engine optimization involves adjusting the content material to your website (and paintings on back-links, page pace, etc.) and on-line presence to enhance the rank on engines like Google. That's why marketers talk about it as "free" as it most effectively fees the time you make investments, or in case you lease an SEO employer for China, you want to pay their price. Apart from that, SEO creates no additional fee.


What is Baidu PPC?


As Baidu is the primary search engine in China, we are able to focus on Chinese PPC in this section. It will assist your enterprise to boom its reach within China, acquire new leads, and build logo focus. To offer you a widespread idea, Baidu ads work similarly to Google ads. You could set a budget, select your audience, set key phrases, create ads, and degree the consequences. but, there are definitely some variations.

Chinese PPC



How is it exceptional from Google ads?


Obviously, the algorithms of Baidu and Google are distinctive. However, there are similarities when it comes to relevant parameters. The similarities of ads on both Google and Baidu SERPs encompass modern and applicable content, cellular optimization, first-class links, and logical website shape in terms of variations, the crawl frequency, social hyperlinks, meta keyword tags, and the support of Javascript are worth citing.


At the same time, be aware that the backend for Baidu PPC commercials is properly developed, it's far comfy, and gives click on-fraud safety. Just like Google, Baidu constantly adapts and improves its algorithm.


The important takeaway 


Baidu marketing is an outstanding way to start increasing into China together with your enterprise. Baidu advertising in China is a quick and cost-effective manner to increase your reach and sales, as well as to increase your brand awareness in China.


While PPC takes effect faster than SEO, setting up a Baidu PPC account takes less time and effort. Chinese SEO and PPC consultants like YIVA are more than happy to help you out with it.

Chinese SEO



Baidu is the largest search engine in China. Therefore, performing on the first positions on this website is critical to increasing your leads and sales in China.




You also read about “Top 5 Chinese Social Media Marketing Platforms"

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