Crash Course On Chinese Digital Marketing

 As of the first quarter of 2020, China crossed the bar of 900 billion users of the internet.
So with the rising internet users, it is good news for all the foreign business giants to invest in the Chinese digital market. But at the same time, it is bad news for a lot of western SEOs cause there is no search engine named  “G” in China. Its the search engine with the “B”, which occupies almost  80% of the market digital market share in China. This means that SEO  related to any other search engine algorithm, other than Baidu will be of no use in Chinese Digital marketing.     

Chinese Digital Marketing


You will be stocked to know that there is a great firewall of China. It makes sure the internet and the information that regulates in China stay indigenous This validates that China has its own flavor of SEO.  

So to break into the Chinese market make sure you understand and practice these prerequisites.

Get yourself ICP license  


Make sure you get an Internet Content  Publish license. Even before you decide to buy a  dot CN hosts make sure you get yourself licensed. This would be proof that you are allowed to operate a website in China. However, being an outsider you will have a tough time qualifying for it. Your physical presence is needed in the country to get licensed. It’s better you hook up with a local internet company that can get you a license. And do not sit thinking that an individual license would get you any profit. Having a business license is what is preferred for better results.

Finding the right place for Chinese Keyword volume.
 

 Like Google, Baidu also allows you to spend money on search engine ads and promotions. But do not wing the keyword research process of google with Baidu’s. Yes! Baidu has its own keyword planning tool. But it’s not similar to Google’s keyword planner so make sure your first take the trouble to dive deep into the tool. Secondly, you can always count on the search engine itself. Type a few keywords in the search engine and pick the keywords that resonate with your brand. There are many other Chinese search engines like Qihoo and Sugou 360. The last but not least, what you can do is make a  list of categories of keywords suing your Baidu keyword planner.

   
 Geo-targeting Customers

 

For better Chinese SEO, markets have targeted customers selectively. These are the middle-class, educated, married, and urban living. The time has gone when the three major cities in China were known as the target markets. Namely Shangai, Beijing, and Tianjin. Now, these cities have reaches a saturation point. The target market is now considered to be in outlying regions. To make your brand recognized in these regions keep these points in mind.

Chinese SEO


Nothing But mobile: An average of 75% of the market is dwelling on the mobile internet in China.
 Understand the local culture and preferences: Your website may need some tweaking even if you have a recognized brand. It would be a good idea if your website reflects local preferences.

Few More Tips
 

Although the Chinese are keen on learning English and have a great command of it, make sure you have your website in the native language. Do not rely on automatic translation software. Get everything proofread with a native speaker and it would actually save a lot on your sales.

 Yiva Digital is another platform that helps you build a strong SEO strategy, and outsources services like Chinese SEO and  WeChat marketing. We encourage you to check out the website and know more about Chinese SEO and digital marketing. https://yivadigital.com

Location: 199 Bishopsgate, Spitalfields, London EC2M 3TY, UK

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