Best Chinese Social Media Platforms for Marketing

Most businesses are eager to enter the Chinese Social Media platform space for marketing. As to lead in Chinese marketing, social media platforms are the best place for being the trendiest brand in China. Though, this can change drastically from time to time and according to the Chinese audiences’ choices. Make your social media excellent and informative to develop your niche; business needs to stay up-to-date on the most popular platforms for marketing. The venture into Chinese Social Media for marketing is the best suitable and helpful to know the latest social media sites around. However, various social media platforms used for marketing in China; here are a few valuable and most accessible below to determine which ones are accurate for your business.
Chinese Social Media


WeChat           


WeChat is the most popular social networking platform in China, with over more than 1 billion monthly active users. They spend an average of over 80 minutes a day within the application. There is a various reason; the Chinese audience uses WeChat app; they easily make restaurant bookings, making investments, transferring money, paying bills, and so on. For that reason, all business prefers this app for marketing and to attract more Chinese traffic towards their products or services by serving them great offers and deals.


Weibo


Weibo recognized as the micro-blogging Chinese social media platform. This is the trendiest site of micro-blogging, which is considered as a succession of Facebook and Twitter. With this incredible platform, users can easily upload images, videos, gifs, and many more on their walls. Traditionally, Chinese users prefer Weibo for informational content, sharing, and engaging with other users. It contains a great source of trendiest informational content, and it makes up a large market that businesses never ignore it. In China, the organization, companies, and celebrities all have Weibo accounts to interact with their audience, followers, and fans.  


TikTok


TikTok is a short video app and has accumulated over 600 million active users worldwide. The most popular platform allows users to add effects and music to their videos with amazing editing tools. It has a great opportunity of leading a genuinely global preference in the short video market. There is no denying that TikTok is the first Chinese application that has the most successful gain worldwide attention. For brands, it is the go-to niche site beneficial to reach out to young users with pure entertainment. The content is not only for engaging more followers; however, it also brings a feeling of authenticity to the audiences. The content meant and considered a very productive and innovative concept to make a great bond with your followers, which cannot be an easy-going task for a brand to get a handle on.


Baidu Tieba


It is the most significant communication platform in Chinese digital marketing and, basically, a keyword-based discussion forum. It is provided by the search engine company, Baidu and where Chinese users can search for particular information on a through a search bar. The Chinese users, especially the businesses, create excellent and informative content to target specific niche groups with the help of this platform. They can post and update on a range of topics and use the networking site to engage with other potential users. If businesses utilize this platform accurately, it helps develop an organic presence in Chinese Social Media without preferring the paid advertising.


Zhihu


Traditionally, Zhihu is the best platform to clear the queries, and it is similar to the Quora networking site. It is a leading social media site where users search for expert opinion on a massive range of questions. It has accumulated over 25 million active users routinely who mostly have higher-level education or undergraduate. Chinese users can even provide informative content for a specific topic that they like to read. 
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