The Right Strategy For Digital Marketing In China.

One of the most important parts of Chinese digital marketing is the modern population of China and the modern china market, moreover what the Chinese consumers want and how to sell it to them. With China's super app or as it is said, the "Operating system of life in china", with WeChat you can not just have your blog, have your product account, follow people, searching for products, but you can also book a cab, donate to charity, file a case with an attorney, or even book airline tickets. Understanding the ecosystem WeChat can bring you great business results.

Chinese Digital Marketing

 

Weibo is another app that is a phenomenal platform for marketing, content, and working with bloggers. With 70% of the content-generating population on Weibo, you do not want to miss that opportunity. Apart from WeChat and Weibo, there are almost 60 more unique Chinese social media platforms. Apart from that without understanding how to run successful campaigns, marketing in china is incomplete. 

 

Chinese Social Media

 WeChat: The digital marketing king

If you are starting your marketing journey within China you should start with creating an official account on WeChat. There are three types of web chat accounts

  1. Service
  2. Subscription
  3.  enterprise

Initially, as a beginner you would want your business to be noticed, for that, a service account is where you can upload noticeable content about your business. To target the right audience you need to include the 3 E's of China favorable content that is emotional, entertaining, and educational.

After setting up a WeChat account getting followers on your WeChat account has three primary steps that you need to follow.

 

  1. Campaigns
  2. Blogging
  3. Advertising

 

Weibo: Selling it on social media.

Until now you would be blowing the internet, now the only question that stands between you and your successful digital marketing presence is. How to sell your product on WeChat. WeChat gives you several ways to sell your product.

 

  1. Opening you official WeChat account
  2. Linking Your Account on Te Amo
  3. Creating an account on Weibo

 

Social media is a real trend at the moment. These places are the right spot to set up a business in China. Unlike a multi-channel box, everything in China revolves around a single platform. Social media platforms like Weibo will help you interact with your customers, promote your brand, and sell the product. Connecting your WeChat pay or Alipay will enable seamless transactions. Offering incentives to content writers and buyers and allowing them to live stream your product, is a must for attracting the Chinese population and increasing sales. Take advantage of the C2C marketing Weibo platform to host goods. Attaching links in your blogs on Weibo, that lead to external e-commerce sites like Alibaba is a good way to manage your customers.

 

Opening a Weibo store is free but you need to pay for a certificate account which is around 300RMB.

 

To know more about social media marketing and how you can expand your social media presence in China visit Yivadigital.com.

 

 

 

 


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