3 Ways to Succeed in Chinese Marketing With Baidu PPC

3 Ways to Succeed in Chinese Marketing with Baidu PPC

Western e-commerce businesses perform more durable work to happen as expected in Chinese Marketing. For entering the Chinese market, western marketers consider Baidu to succeed in industry land. As we all are aware that Baidu is china's most popular search engine, and over millions of people engage with it for different purposes. It is a core of the Chinese marketing panorama and great fact into a market plan and sales in China.
Chinese Marketing


How Western Businesses Succeeds with Baidu PPC?

Baidu PPC is a great platform that holds around 70% of China's search engine market with advanced options of targeting and advertising. For that reason, western brands always try to put on the market their services to attract and engage Chinese users towards their businesses. But, they need to conceive a powerful and unique strategy to perform effectively in Chinese social media. So, here are some tips for western marketers must prioritize all of these to get to grips with Baidu PPC.
Chinese Social Media


Set-Up A Baidu PPC Account

Setting up a Baidu PPC Account is not an easy-going process. It involves various crucial steps to launch your business successfully in China market. Hence, western e-commerce businesses require understanding this; that it is in particular not likes Google. So, you can't easily set up a Baidu PPC account on your own, because things are more complicated in China than westerns. For the process you necessities to submit your legal information of business, also it can take weeks to go through it.
  • Build a Chinese Website; you must have your English Website translated into Chinese language Mandarin to targets Chinese customers.
  • Baidu only accepts local clients, so contact the authorized and regional Baidu reseller to handle the PPC business and setting up new accounts.
  • Make available your business or brand name, together with the website, once contacting the Baidu reseller.
  • When your website has passed the initial verifications from Baidu and then submits your supporting documents for further evaluation.
  • Following the process with patience to make ensures that things are moving forward well. Then, sign the contract to get your own Baidu PPC account.


Organize your Chinese Website 

Western eCommerce websites perform very slow to load in China, besides they may be able to be blocked. So, the significance of the Chinese website is vital to approach both Chinese users as well as for the travel traffic. Moreover, it is the most basic fundamental for western businesses to enter the Chinese market.
  • Your eCommerce website must be hosted in China also get legally registered along with a.cn address to avoid crucial issues.
  • Chinese users still prefer to research their language. So indicates your website in Chinese to provide convenient information to them for engaging with your business.
  • They spend most of the time on their smartphones, thus make sure your website must be mobile-optimized.
  • Be aware and careful while sharing content from third-party websites and applications. Do prefer to add plugins for Chinese social media like Weibo and WeChat.
  • The booking systems could do with to be local for businesses; such as hotels, airlines, etc that put forward online booking should be confined to a local area to ensure it runs well in China.


Run Campaigns to Generate More Traffic & Sales

Running PPC campaigns is very imperative to any marketing strategy in China. Businesses use Baidu PPC campaigns to grow your relationship with customers strongly through direct promotions and engagements. In China, there are few campaigns over social media like lucky draws, UGC collection, coupon distribution, mini-games, KOL corporations, and sales campaigns.
  • Designing your Baidu PPC campaign strategy with realistic budgets and KPIs.
  • Following the WeChat and Weibo rules and regulations need to have complied while campaigning.
  • For brand awareness, social media marketing is of paramount importance to build e-reputation. 
  • Baidu is incredibly powerful to rank highly in searches; also most potential visitors can be encouraged to your website.
  • As high visibility of the brand in searches does reach the strong Chinese keywords that precious to drives more traffic and generate sales.


Final Thoughts


Chinese SEO

Hire the top-notch Chinese SEO Company to succeed in your business in Chinese marketing. Experts work on the traditional customs to build initiative things for your e-commerce businesses to drives traffic and leading sales successfully. 
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