How To Promote Your Business On Chinese Social Media

China is the most connected country whose population being active internet users and spends their most of the time on social media. Thus, the international industries trying to enter the Chinese Social Media space to targeting the most potential traffic towards their businesses. There are various social media platforms, which are outstandingly popular and best-suited for business promotions. 
Chinese Social Media


Effective Chinese Social Media Platforms: 


Needs to Consider 


Most important that every business needs to consider and must aware of the topmost Chinese social media platforms. Several social media platforms like Facebook, Twitter, and YouTube banned in China. If we talk about the international market, all businesses prefer these platforms to increase conversion rates, rankings, and shares.

Chinese Social Media is different from international networking channels. People are using their own advanced and most appealing platforms that benefit both the businesses and customers in multiple ways. Furthermore, Chinese marketing is much progressive, and this is not an easy-going task for any international industry to promote their business effortlessly.

Here are the dominant and most popular social media platforms to promote your brand or services in China. International or national businesses can efficiently develop their reputation and visibility on these popular platforms to grow brands in this lucrative market.


Baidu Tieba


Baidu Tieba is the most extensive and popular search forum of an online community with over 1.5 billion Chinese users. This social media platform allows businesses to rank incredibly well on search engines. Baidu Advertising also takes the keyword search advantage to segment the targeted user’s interests and demands.


Benefits of Baidu Tieba: -

  • Baidu Tieba has advanced features that make it a successful and unique platform for promoting your business.
  • It is highly interactive and very content-oriented that helps businesses to attract and engage more users towards their services and products.
  • With a higher level of interaction, businesses don’t need KOLs to earn brand recognition and more exposure.
  • Businesses can easily post their fresh and reliable content for niche group marketing. Make sure the content is must be exciting and evergreen to get users to engage and encourage them to turn into a customer’s journey.
  • The fantastic features of Baidu Tieba are highly useful in organic and outstanding search results. Accordingly, businesses don’t need to have in the direction of relying on any paid advertisement marketing.


WeChat


WeChat is the most beloved social media platform that users must have to interact with their favorite brands or products. WeChat is a one-stop portal along with 1 billion users where they can access various services like sending money, paying bills, and many more. Accordingly, it is the most favorable platform for businesses to build a good relationship with their targeted users.  


Benefits of WeChat: -

  • This is a great way to set up a WeChat official account for brand visibility that allows your brand to reach out to a vast audience efficiently.
  • The official WeChat account is the ultimate platform for businesses to receive direct updates or promotions.
  • Businesses can efficiently display their services or products by integrating the WeChat store with their official accounts.
  • The WeChat stores give access to a wide range of products or services with one-click payments.
  • WeChat CRM benefits businesses to target their potential audience for location-based marketing, sending out the right content at the accurate time and social search optimization.


Weibo


Another essential social media platform is Weibo; it has 500 million user bases. It is the most popular microblogging social media platform in China, where users gain crucial information. Also, they discover many interesting, entertaining, and trendiest content at Weibo. Businesses have high chances for enhancement of substantial growth with Weibo multimedia content.


Benefits of Weibo: -

  • Weibo is a grand platform for the public that is ultimate for businesses to promote their services or products.
  • It is the best way to increase brand awareness and earn more potential followers.
  • Businesses need to register for marketing on Weibo and verify an official account to promote their brand effortlessly.
  • Weibo offers a wide range of opportunities when your account set up to engage with potential customers.
  • An excellent method for businesses looking for a niche audience that benefits brand attracts a large following of outbound Chinese users.


Final Thoughts



Chinese Social Media

Many other leading Chinese Social Media platforms outside the ones mentioned in this blog. So, we recommend picking-up the top-notch platforms from some searches that make the most sense for promoting businesses. Most businesses may choose to make use of multiple platforms, though it’s very essential not to spread your brand too shallow. The best and ultimate approach is to carefully select the social media platforms that will benefit you and your business to earn more values, interests, and market shares. 
Location: 199 Bishopsgate, Spitalfields, London EC2M 3TY, UK

Comments

Post a Comment

Popular posts from this blog

The Right Strategy For Digital Marketing In China.

Image
One of the most important parts of Chinese digital marketing is the modern population of China and the modern china market, moreover what the Chinese consumers want and how to sell it to them. With China's super app or as it is said, the "Operating system of life in china", with WeChat you can not just have your blog, have your product account, follow people, searching for products, but you can also book a cab, donate to charity, file a case with an attorney, or even book airline tickets. Understanding the ecosystem WeChat can bring you great business results. Chinese Digital Marketing   Weibo is another app that is a phenomenal platform for marketing, content, and working with bloggers. With 70% of the content-generating population on Weibo, you do not want to miss that opportunity. Apart from WeChat and Weibo, there are almost 60 more unique Chinese social media platforms. Apart from that without understanding how to run successful campaigns, marketing in china is...
Read more

Crash Course On Chinese Digital Marketing

Image
 As of the first quarter of 2020, China crossed the bar of 900 billion users of the internet. So with the rising internet users, it is good news for all the foreign business giants to invest in the Chinese digital market. But at the same time, it is bad news for a lot of western SEOs cause there is no search engine named  “G” in China. Its the search engine with the “B”, which occupies almost  80% of the market digital market share in China. This means that SEO  related to any other search engine algorithm, other than Baidu will be of no use in Chinese Digital marketing .      Chinese Digital Marketing You will be stocked to know that there is a great firewall of China. It makes sure the internet and the information that regulates in China stay indigenous This validates that China has its own flavor of SEO.   So to break into the Chinese market make sure you understand and practice these prerequisites. Get yourself ICP license   Ma...
Read more

All You Need To Know About Baidu PPC

Image
  Search marketing (SEO, PPC) is the best way to sell your product or service in China. Let’s take a deep dive into PPC marketing in China. How Digital Marketing works in China Normally, search engine marketing gives 2 channel options: Search engine optimization: search engine optimization ("free") Pay-per-click on Baidu (paid search) Each channel wants to attain the top positions on the search effects pages of SERPs. PPC campaigns are classical advertisements that you can bid on the user's search. For this purpose, you can use pay per click. Then again, search engine optimization involves adjusting the content material to your website (and paintings on back-links, page pace, etc.) and on-line presence to enhance the rank on engines like Google. That's why marketers talk about it as "free" as it most effectively fees the time you make investments, or in case you lease an SEO employer for China, you want to pay their price. Apart from that, SEO creates no add...
Read more