A Definitive Guide To Chinese SEO And Advertising

 You cannot ignore the massive market growth potential that the Chinese market has. It is the world’s second-largest economy. China is already the world’s biggest market for many brands and it is striving to grow at a flabbergasting rate. Even after experiencing a slowdown in the economy, it is likely to become the world’s largest providence by 2030. 

This a clear sign that if you plan to expand into China then you business will experience a substantial expansion. Whether it be a small scale business or opening a multi-billion dollar startup. But many business fail because they do not suit the Chinese digital marketing ways.  In China, Chinese SEO is the key to a successful business, and if your brand is not over the internet you will face a hard time, even for being recognized in the market. 

 

Chinese SEO



This blog is a brief about the same, so continue reading if you want to successfully market your brand and expand it in China.

Chinese Advertisement  


There are several ways you can advertise your brand on the Chinese Internet but, advertising it with the right strategy is what your business needs, to come up with flying colors. Baidu advertising is undoubtedly the first port of call for most of the brands looking to run search marketing campaigns in China.  Even though there are several key players in the market like  Haosou, Sogou, and Shenma, Baidu has the highest market share across desktop and mobile.
 

Baidu Advertising


There are various reasons why everyone in China counts on Baidu when it comes to advertising their products or services to Chinese customers.  One of them being, that it dominated 78% of the search engine advertising in China.  

So this was a brief about what Baidu is, and what can it do for your brand. There are various popular platforms that you can use to market your product, brand, or service.

Weibo Marketing


It possesses a ton of lanes, that is open to the businesses for brand exposure and gain popularity in the market. With Web marketing campaign packages, like social search engine promotion, KOL marketing, and ad display you can boost your probability to be in the eyes of the crowd.  It is substantially more interactive than any other platform in China like WeChat. It includes Live Stream, posting comments, videos, e-commerce, and much more than just an advertising platform. It has functions that increase interaction opportunities with the customers and amplify brand messages.   


 SEO in China


SEO in China revolves around Baidu and it will remain the same for the upcoming decades. There are other options too, from  360 to Sugou, which are also used by the Chinese population but they fade in competition with Baidu.  We have talked enough about Baidu already let’s talk about what can you do to rank higher.

Pointers to keep in Mind


Grab the right Domain Name … and only one Domain name
Get the right hosting provider
Converse in Chinese over the Internet.
Get yourself a physical address
Never use a shared host.


Follow these and Chinese SEO would be a cup of tea for you, make sure you plan well before you dive in Chinese marketing. Or you can consult an expert like Yiva Digital. Hope this blog enlightened you. Visit the website for more on Chinese SEO, Weibo marketing, and WeChat marketing.  https:/www.yivadigital.com /.


Location: 199 Bishopsgate, Spitalfields, London EC2M 3TY, UK

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