Chinese Marketing and Advertising Hacks

Online advertising is the best way to promote your product and service in China. There are so many Chinese marketing strategies for online product marketing in China. But the right thing to do is to find out how and where to start with where you can have good customer engagement.  


Chinese Marketing


So here, you will get to know where and how to start your product marketing and advertising, and you will also learn some hack that will help you attract the target crowd. 



1. Push Wide to Promote


Sounds familiar…? Yes, I am talking about Baidu, a similar platform to Google. Just like Google Adwords, Baidu is somewhat similar to how they operate for advertising. 

Baidu’s binding methods are similar to Google's. However, there are some differences b/w them. 


For managing keywords in Adwords, you have to choose b/w Board Match, Modify Board Match, Phrase Match, and Exact Match. On the other hand, Baidu does not have Modifies Board Match; instead, it has a Phrase Synonym match because it is said that, Chinese have a lot of synonyms as compared to English. This makes Baidu a lot more organized than Adwords. It also requires you to have a business license, proof of ownership, and a minimum of USD, with Baidu being so popular in China,  Baidu advertising undoubtedly the best step to advertise to a large market In China. 

Baidu Advertising


2. Sugou 


With a plethora of social media back up, this search engine platform takes the second spot in the search engine marketing arena. Companies WeChat help Sugo users to search for products and contents, which is a great attribute that you can leverage. So if you are someone who cannot afford tire-one search engine facilities, you can always go for a tire-two search engine like Sugou, the cost of pay-per-click is relatively lower. The only attribute that differentiates Sugou from Baidu is Sugou’s partnership with social media companies that make it a niche market to target quality customers.


Visit www.yivadigital.com for all kinds of SEM, SEA DSP, and Native advertisements. On these social media platforms.  


3. WeChat


Doing business in China is the same as doing foreign business… IT’s DIFFICULT!!!

But marketing or advertising on WeChat can be even more tricker. WeChat has 750 million users, which makes it the largest market in China. It is also the reason why it is quite costly to advertise in China. With people spending 90 minutes per day chatting and sharing content, you have to make your move smartly and as quickly as possible. To start adverting on WeChat, first, you need to at least have one verified official account. The account can be a subscription account or a service account. 


You can go through our portfolio at www.yivadigital.com, and if you want to start your project with us, contact us directly. 

  

4. SINA WEIBO


It is the king of microblogging in China and also sometimes compared to Twitter. But unlike Twitter, the name translates to “micro-blogging”. Weibo is a platform that has two versions to it as it is managed by two companies that is SINA Weibo and Tencent Weibo. The most interesting this is neither of the companies owns it. But the version that the majority of the population in china prefers in the SINA Weibo, as it is the easiest platform to obtain a business account for foreign businesses. 


But that’s not the real deal. Even though Weibo is crushed by the dominance of

WeChat people hold their gaze longer on the screen, which means advertising can be more effective on Weibo than on WeChat if done right. You simply have to register with them and pay 1000 USD. Moreover, it allows you to filter your audience as per age gender, locations, interests, gender, and even keywords.  



Lastly, if you want to take your marketing and advertising game up a notch, your best option is getting in touch with a KLO. With their popularity, they can influence the customer’s decisions by promoting your product. They can help you bridge the cultural gap between you and the customer. The Asian market is a review driven market, and they are more inclined to buy the products having positive reviews. So try to incorporate such advertising when you implement your marketing strategy to enter the Chinese market. 

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